LeBron's global strategy now hinges on playing 1-on-1 with Chinese kid (from Chicago?!)

Our beloved beacon of basketball brouhaha, TrueHoop.com, reported earlier on Tuesday in a line item that LeBron James just "announced" a promotional deal with Microsoft, so I had no choice but to drop everything and embark on a writeup which I was hoping could wait until the holidays.

I put "announced" in quotation marks because this is actually pretty old news. Microsoft has sponsored LBJ's Bike-A-Thon in the past and there's even an insightful transcription (scroll to the middle of the page) of LeBron's budding relationship with Microsoft, through a dialogue between Maverick Carter and a Microsoft executive at an advertising conference not too long ago in late September.

In fact, as you might remember from our dreamleague-wide posts (before we had this blog) on Nov. 27 entitled Chinese Youth with Skillz for LeBron Commercial (scroll almost all the way down), LeBron has been scouring the country for a male Chinese kid age 10-14 with good basketball skills to go one-on-one in his forthcoming commercial with Microsoft...

Read the rest of the story (UPDATED 1/15/2007)

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