Thursday, May 15, 2008

Chris Paul "uncivilized" with Right Guard

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[Stephen B. Snyde reporting from our new Un-bulletedHoop files...]

Remember those Right Guard commercials with Charles Barkley and Scottie Pippen back in the day where Sir Charles would say, "Anything less would be uncivilized!"?

Well, according to Terry Lefton of the SportsBusiness Journal, Chris Paul just signed with Right Guard, now owned by Dial Corp. via sale by Gilette in 2006. The "uncivilized" campaign was under a different advertising firm, so chances are, Paul's Right Guard commercials -- targeted for later this year -- will probably not be a sequel to Barkley's and Pippen's.

Paul is respresented by Octagon and currently only endorses Nike Jordan brand and 2K Sports.

Incidentally, where was this little nugget in, TrueHoop? I don't know about you, but I'm increasingly disappointed by TrueHoop to the point that I'd start a rival blog called TruerHoop, if not for the facts that TrueHoop is already a trademark, and -- mind you -- ESPN ain't payin' me a fulltime salary. I'll save that for a rainy day rant [insert Stephen A. Smith glare here].



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