Nike's J.Kidd still has commercial value

Despite his well-publicized domestic problems, Nike still thinks Jason Kidd has commercial value.

How do we know this? Well, we got another casting call this week (recall the Jerry Rice and LeBron James casting calls).

Poor Man's Commish was a little too under the weather to get this out in time, but the fact remains, we got this email from a reputable casting agency earlier in the week...

"...a Nike ad featuring J.Kidd in Oakland/SF area. We're looking for other players [men, age 20-30] to be in it with him. It pays $2000.00 if selected and we'd like to interview those interested ASAP."

First guy I would've called would have been Hook Mitchell, who called last month to check in after dropping off the map for about a year. Oh, but he's like 36 by now.

Anyways, I guess J.Kidd still has some staying power? Been awhile since his original Air Zooms.

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